Turn “who should I market this to?” into an audience you can actually understand.
Give Codex the context to research your best-fit customers, discover where they spend time, and turn scattered signals into a clearer picture of who to reach next.
Your product. Real signals. Your judgment.
One product. Several possible audiences. Evidence helps you decide where to start.
A broad market isn’t a useful audience. “Founders.” “Creators.” “Small businesses.” Those labels are easy to write and hard to act on. Code x Audience helps you turn assumptions into specific hypotheses, research the signals behind them, and understand where your best opportunities may be.
Turn product context into audience context
your next campaign can actually use.
Describe what you built, the problem it solves, and who you think might care. Turn broad markets into specific segments worth investigating.
Research the problems people discuss, questions they ask, tools they use, things they search for, and moments that signal intent.
Map the communities, platforms, conversations and channels where each audience already spends attention.
Keep audience findings, language, sources, objections, channels and opportunities together so your next AI session starts with context.
A research loop you can return to
as your product evolves.
Hypothesize. Research. Learn. Refine.
Add your product, positioning, problem, competitors and what you already know about your customers.
THE STARTING POINTBreak a broad market into specific groups with situations, problems and reasons they might care.
THE HYPOTHESISUse contextual research tasks to investigate discussions, communities, search behavior, competitors and other relevant signals.
THE RESEARCHSave useful findings, refine your audience definition and turn what you learned into the next research or marketing action.
THE AUDIENCE MAPA focused place for the audience thinking that usually ends up scattered across prompts, documents, bookmarks and browser tabs.
Join early accessTurn broad customer descriptions into specific groups you can investigate and act on.
Connect audiences with the communities, platforms and conversations where they already spend attention.
Keep audience problems, language, signals and sources close to the work so every AI session starts from a stronger brief.
Update your assumptions as you launch, talk to customers and discover stronger signals.
Research potential segments before launch day and decide which audience deserves your attention first.
From product to audienceDiscover communities and discussions where people are already talking about the problems your product addresses.
From audience to opportunityCapture recurring problems, phrases, questions and objections so your positioning starts closer to the customer’s world.
From research to relevanceGet to know the way it works.
Code x Audience is an audience research workspace for builders. It helps you turn product context into audience hypotheses, research the signals behind them, and keep useful findings together so your marketing starts with a clearer idea of who you are trying to reach.
Solo founders, indie makers, vibe coders, creators and small product teams who can build products faster than they can figure out distribution. It is especially useful when you have something real to market but are still asking who you should focus on first.
No. The goal is to start with hypotheses and collect evidence that can strengthen, weaken or change them, rather than invent a fictional customer profile and call it research.
Codex can work from your product and audience context to prepare research, investigate relevant discussions and sources, organize findings, identify recurring signals and help turn those findings into a clearer audience brief.
No. Audience research and outreach are different jobs. Code x Audience focuses on understanding who may be relevant and why. You stay in control of any external communication.
Code x Audience helps answer “who should we reach?” Code x Campaign helps answer “what should we do next?” Audience context can become an input into your campaign planning.
Yes. Most products can. The purpose of the workspace is to compare audience hypotheses, collect evidence and decide which groups deserve more attention.
The audience framework is useful on its own. The planned workflow is designed around Codex for contextual research and preparation; any available prompts or briefs can also be copied for use elsewhere.
Turn assumptions into audience context and audience context into your next move.
Early access signups coming soon Start with one product. Follow the evidence.